Big Sean's Label Didn't Want Him To Release Nipsey Hussle Single

BYMitch Findlay31.6K Views
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Big Sean Nipsey Hussle
Prior to dropping off his Nipsey Hussle-assisted "Detroit 2" single "Deep Reverence," Big Sean found himself faced with a choice to make.

Yesterday, Big Sean delivered the latest single from his upcoming Detroit 2 album "Deep Reverence," featuring a posthumous verse from Nipsey Hussle -- one that proved to be a major selling point, based on the early fan reactions. If anything, it served as a reminder of how Neighborhood Nip held it down on the microphone; sadly, it's unlikely that we'll be hearing many more verses from the west coast icon. For Big Sean, who recently confirmed a September 4th release date for his new project, the need to share a Nipsey Hussle verse with the world was simply too great to ignore.

Big Sean's Label Didn't Want Him To Release Nipsey Hussle Single
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Following the track's release, Sean took to Twitter to share a few behind-the-scenes anecdotes about the song's rollout. As he tells it, there were some at G.O.O.D. Music who weren't convinced it was a good idea to release "Deep Reverence" as a single. "My label (a few people there, not the whole label) thought it wasn’t smart to put this song out ahead of my album, they told my team I should hold on to it," explains Sean, in a since-deleted tweet. "They still supported my decision in the end tho."

"My heart and my gut was saying not only do people deserve that song right now, I felt like hearing nips voice, his presence and the energy of the song itself was needed and deserved it’s own moment!" he continues. "Ever since that Verses w/ Hit Boy n Boi 1da I wanted to drop it since then..." A sound assessment, in the end, as "Deep Reverence" was met with universal acclaim upon its release -- not only that, but it paved the way for a more introspective and mature project from Sean Don. Check it out for yourself right here, and look for Detroit 2 to land on September 4th

Big Sean's Label Didn't Want Him To Release Nipsey Hussle Single

 

Big Sean's Label Didn't Want Him To Release Nipsey Hussle Single

About The Author
<b>Feature Editor</b> <!--BR--> Mitch Findlay is a writer and hip-hop journalist based in Montreal. Resident old head by default. Enjoys writing Original Content about music, albums, lyrics, and rap history. His favorite memories include interviewing J.I.D and EarthGang at the "Revenge Of The Dreamers 3" studio sessions in Atlanta and receiving a phone call from Dr. Dre. In his spare time he makes horror movies.
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