It's been a long time coming but with Brooklyn Drill taking on a life of its own, Sheff G is finally getting the rightful recognition he deserves in the rap game. Over the years of producing viral YouTube videos, 2020's release of One & Only solidified that he's here to stay. However, things are getting bigger with each release. He and Sleepy Hallow announced a new deal with RCA earlier this year with "Tip Toe" and now, it looks like Sheff is officially in album mode.
The rapper returned with his latest single, "No Negotiations" earlier today with the announcement of Proud Of Me Now, his forthcoming album. Bringing it back to the sinister sounds of drill that propelled him to fame, "No Negotiations" is a moody banger that finds him pushing his vocal range with menacing bars.
Quotable Lyrics
Cranberry seats, my bitch a, my bitch a mixed breed
Glock .23 right where my dick be
Heard it all my life, they throwin' salt, they tryna salt me
Not even voodoo coulda fought me
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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