It's been a busy year for Rich The Kid who recently announced that he owns all of his masters, a dream for any artist in 2020. In the past twelve months, the rapper returned with Rich Forever 4 followed by his latest solo album, BOSS MAN, and recently, he teamed up with NBA Youngboy for their collaborative effort, Nobody Safe. Though the project arrived just a few weeks ago, it feels like NBA Youngboy has had a lasting effect on Rich The Kid's creativity as seen on his latest release, "So Heartless." Diving deeper into the melody-driven flow, he glides over the guitar-tinged production professing his sorrows while throwing in a few flexes here and there.
Serving as the first single off of his forthcoming project, it seems like we'll be seeing a new side to Rich The Kid's style in the future.
Quotable Lyrics
You know they said you got one shot, I had to take it
You know this money come with envy when you make it
In the morning, I need lean for my breakfast just like bacon
Like bitch I'm fuckin' stressin', all this money that I'm makin'
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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