NBA Releases Black Lives Matter PSA: Watch

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The NBA is showing support to all of its athletes in this brand new PSA.

Numerous athletes throughout the NBA have been taking part in Black Lives Matter protests across the country. These protests are extremely important as they are getting the attention of local, state, and even federal governments. It is clear that we need a change in this country, especially when it comes to racial injustice. There has been too much negative treatment for far too long and the people are taking a massive, mobilized stand.

The NBA has been tracking the efforts of its players with a watchful eye, and now, they are making sure the players know they are being supported. Yesterday, the league released a one-minute video called "The Truth Is #BlackLivesMatter," and throughout, we see clips of various players protesting in the streets.

This video is coming out at an interesting time as players are expected to head to Orlando, Florida for the resumption of the NBA season, starting on July 30th. There have been various reports that some players plan to protest during the games, while some were even contemplating skipping the rest of the season, in order to fight for social justice.

Clearly, the players have the support of the league so if they do end up protesting, there won't be any negative recourse.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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