Nike Reports $790 Million Loss Amid COVID-19 Pandemic

BYAlexander Cole2.3K Views
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Nike is also announcing mass layoffs as they look to restructure.

Unfortunately, the Coronavirus pandemic has led to mass destruction throughout the world. While this destruction is more figurative, there is no denying that there have been hundreds of thousands of deaths, as well as the closure of countless businesses. Even some of the biggest companies in the world are feeling the negative effects of the virus, including sportswear giant, Nike.

Recently, the brand sent out a company-wide email in which they revealed that their fourth-quarter earnings show a $790 million loss in net profit. Despite this loss, they were able to make $6.3 billion in revenue and even saw a 75 percent increase in online sales.

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From there, Nike noted that they would be cutting jobs although they assured people that it had nothing to do with the virus. Instead, Nike noted that they want to restructure in order to become much more efficient. It seems as though they want to streamline their efforts and job cuts are the best way to do this.

In a statement, Nike promised to give dismissed employees a generous severance package that aligns with the goals and beliefs of the brand.

This isn't an ideal situation for anyone although it is yet another example of how the world is changing, especially when it comes to the job market.

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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