Kanye West Shouts Out Nike For New Sneaker Innovation

BYAlexander Cole5.3K Views
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Dimitrios Kambouris/Getty Images for Yeezy Season 3
Kanye West
Kanye West left Nike for Adidas just a few years ago.

Kanye West has had a pretty rich history when it comes to the sneaker game. Back in 2009, Kanye linked up with Nike where he got to release some of his own sneakers, including the Air Yeezy 1 and 2. While these shoes were incredibly popular amongst fans, Kanye was starting to feel disaffected by Nike as they wouldn't let him have his very own silhouettes. West was growing increasingly frustrated and eventually left the Beaverton brand in favor of Adidas, who was willing to give Kanye complete creative freedom.

While he didn't leave Nike on the best of terms, the artist still has quite a bit of goodwill towards them, as demonstrated today when he took to Twitter with some much-deserved praise. In the tweet below, Kanye said "WOW SO COOL NIKE ... KEEP INNOVATING ... THE WOLRD NEEDS IT ... GREAT JOB." He paired the caption with a photo of some pretty futuristic-looking sneakers that seemingly have some spring technology, while also incorporating Air cushioning.

Despite the tweet, we certainly won't be seeing West back at Nike anytime soon. Adidas has helped turn Kanye into a billionaire and his Yeezy line continues to be one of the most culturally relevant entities in all of sneaker culture.

Let us know in the comments whether you prefer his Nike output or his Adidas shoes.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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