Giannis Antetokounmpo's Latest Business Venture Revealed

BYAlexander Cole3.6K Views
Link Copied to Clipboard!
Harry How/Getty Images
Giannis Antetokounmpo
Giannis Antetokounmpo is looking to increase his business acumen with his latest move.

Giannis Antetokounmpo stands to make a whole lot of money with his next contract although as of right now, Antetokounmpo is looking to level up a different way: through the world of business. According to CNBC, Giannis has just earned ownership stake in a company called Ready Nutrition which as you can imagine, is a brand dedicated to sports nutrition, in the same vein as companies like Gatorade or Powerade. 

In the report, it states that this partnership goes well beyond a regular brand deal and that Giannis put up six figures of his own money to receive ownership. When asked about the deal, Giannis made sure to note that he truly believes in this brand and that he is looking forward to the future.

Giannis Antetokounmpo's Latest Business Venture Revealed
Patrick Smith/Getty Images

“This is not an endorsement deal,” Antetokounmpo told CNBC. “Obviously, I can help the brand and go out there and sell it to everybody, but this is not what this is. … this is a company I really believe in. I could go with Gatorade, I could go with BodyArmor, but at the end of the day Ready was the right fit for me.”

Giannis isn't the first athlete to invest their own money into businesses and he certainly won't be the last. However, if one thing is clear, Giannis is looking to diversify his portfolio and is thinking longterm when it comes to his finances.

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
...