Versace Footwear VP Says Cops Profiled Him While Leaving Store

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Beverly Hills PD stopped and searched Salehe Bembury, VP of men's footwear at Versace, as he left the Versace store for jaywalking.

Salehe Bembury's run-in with the LAPD is yet another reason why the police should be defunded. Bembury, who serves as the Vice President of Sneakers and Men's Footwear at Versace, was walking out of the Versace store in Beverly Hills when he was stopped for jaywalking. With a Versace bag in hand, police ID'd him and frisked him down.

He sounds terrified in the clip as the cops try to make it seem that what they're doing is protocol. One of the cops even compliments Bembury's shoes before he tells him that he designed the pair that are in the bag he's carrying.

"So, I'm in Beverly Hills right now and I'm getting searched for shopping at the store I work for and just being Black," he says in a video of the immediate aftermath. The cop immediately tries to interrupt him, claiming that Bembury's trying to change the narrative. 

In a video posted to social media, he explained that he had visited his friend's store in Beverly Hills and was walking to his car when police pulled him over. 

Donatella Versace later shared his video to her Instagram page in solidarity with Bembury. "I am appalled this happened to Salehe Bembury today. He has been a consultant at Versace for a long time and the behavior he experienced is totally unacceptable. He was stopped on the street solely for the color of his skin," she wrote.

Beverly Hills PD responded to the video, saying Bembury consented to be searched. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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