Nike is one of the most legendary brands in the world and it all started back in Beaverton, Oregon. In 1972, Nike unveiled its basketball line to the world and as you can expect, it was called Nike Basketball. 2020 marks the 49th anniversary of Nike Basketball and with "The Last Dance" being broadcast right now, Jordan Brand figured it would be the perfect time to pay homage to its roots.
Jumpman is doing this with an Air Jordan 1 Mid that has brand new "Nike Hoops" branding on the tongue. As you can see, there is a Nike swoosh, basketball logo, and some writing that says "Since 1972." In terms of the actual sneaker, there is a white leather base and some light blue overlays that help add some lowkey contrast. From there, the left shoe has green Nike swooshes and a purple outsole. The right sneaker features an opposite aesthetic as it has purple swooshes and a green outsole.
If you are interested in copping these, they will be available as of April 30th for $125 USD. Let us know in the comments below whether or not you plan on scooping these up for the spring.
Air Jordan 1 Mid Debuts New Nike Branding: Photos
Image via Nike
Air Jordan 1 Mid Debuts New Nike Branding: Photos
Image via Nike
Air Jordan 1 Mid Debuts New Nike Branding: Photos
Image via Nike
Air Jordan 1 Mid Debuts New Nike Branding: Photos
Image via Nike
Air Jordan 1 Mid Debuts New Nike Branding: Photos
Image via Nike
About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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