At this point, it feels redundant to say that J. Cole has gone platinum, once again, with no features. Yet the Dreamville rapper continues to do exactly that, proving yet again that he's one of the most commercially viable rappers in the game -- by far. Having twenty-two solo gold and platinum plaques to his name, the proof is in the pudding. Now, Cole has officially upgraded an existing gold into a platinum, this time with his 4 Your Eyez Only single "Immortal."
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Originally released in December of 2016, Cole's Cardiak and Frank Dukes-produced track found him striking vivid and evocative imagery, covering themes of his come-up and mortality. "N***a I can tell you things that you probably shouldn't know, have you ever heard the screams when the body hit the floor?" he rapped. "Flashbacks to the pain, wakin' up, cold sweats / six o'clock in the mornin', gotta hit the BowFlex." By the track's conclusion, he's vowing to go out like Scarface, an ominous fate for one of the game's wisest lyricist.
Lined with powerful reflections and typically thought-provoking bars, Cole's "Immortal" proved to resonate with the masses. Even though 4 Your Eyez Only was somewhat of a slow-burner, the rapper's presence alone kept it engaging in the long run. Congratulations to the Dreamville movement for another platinum plaque, and keep an eye out for new music from J. Cole whenever it ends up surfacing.
