During the mid-2010s, sneakerheads and casual consumers were looking for something just a bit different. Innovation was starting to reach a stalemate, although that was changed pretty quickly as Adidas unveiled the UltraBoost to the world. When the black and purple OG colorway was worn by Kanye West, fans immediately became obsessed and the shoe turned into an international phenomenon. To this day, the OG colorway remains a highly-sought-after sneaker that Adidas has been known to give a retro, on occasion.
Now, the three stripes brand is taking the beloved OG UltraBoost colorway and silhouette, and giving it a 4D midsole. Adidas has been tinkering with 4D printing for quite some time now, and hardcore fans have been loving the new direction. 4D printing allows for malleable material that can form to your feet whether you are walking or running. It's an interesting concept that has led to some dope designs. You can check out the official images for the shoe, below.
If you're interested in getting a pair, you will be able to pick them up through the Adidas App as of August 13th, for $220 USD. Let us know what you think, in the comments below.
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it.
When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime.
Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams
His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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