During the mid-2010s, sneakerheads and casual consumers were looking for something just a bit different. Innovation was starting to reach a stalemate, although that was changed pretty quickly as Adidas unveiled the UltraBoost to the world. When the black and purple OG colorway was worn by Kanye West, fans immediately became obsessed and the shoe turned into an international phenomenon. To this day, the OG colorway remains a highly-sought-after sneaker that Adidas has been known to give a retro, on occasion.
Now, the three stripes brand is taking the beloved OG UltraBoost colorway and silhouette, and giving it a 4D midsole. Adidas has been tinkering with 4D printing for quite some time now, and hardcore fans have been loving the new direction. 4D printing allows for malleable material that can form to your feet whether you are walking or running. It's an interesting concept that has led to some dope designs. You can check out the official images for the shoe, below.
If you're interested in getting a pair, you will be able to pick them up through the Adidas App as of August 13th, for $220 USD. Let us know what you think, in the comments below.
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
Adidas UltraBoost OG Receives A 4D Makeover: Photos
Image via Adidas
About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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