Kendrick Lamar's "i" To Serve As The Theme Song For 2014-2015 NBA Season

BYKevin Goddard19.5K Views
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K. Dot's new single "i" will serve as the backdrop for NBA's promotional ads.

Kendrick Lamar released one of the most anticipated records of the year a few weeks back when the powerful “i” impacted our headsets out of nowhere. Capitalizing on K Dot’s popularity and the record’s self-empowering message, the NBA has decided to go ahead and use the song in their 2014-2015 promo ads.

The single will serve as the backdrop to the NBA’s promotional videos for the season and is now available for you to watch over at NBA.com (for some reason can't be embedded). The first ad that’s being aired shows flashes of NBA stars Carmelo Anthony, James Harden, LeBron James, Dirk Nowitzki and others, while K. Dot can be seen rockin' a baseball cap and mouthing the lyrics to his inspirational record.

Look for K. Dot to perform “i” at the NBA/TNT concert on October 30th.

Watch the first ad right here.


About The Author
Kevin Goddard is an editor for HNHH. He keeps you in the loop nightly by updating the site with your favorite songs, videos, mixtapes, and news stories, all while maintaining our social media game to be on point. His appreciation for art, and love for sports & fashion makes this Chicago writer very knowledgeable within the entire urban culture. Some of his favorite Hip Hop artists are Drake, Kanye West, Lil Wayne, A$AP Rocky, Wiz Khalifa, Kid Cudi, Big Sean, Childish Gambino, Miguel, Lupe Fiasco, Common.
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