Joyner Lucas Speaks About His App Tully & Sony Music Investment

BYCole Blake2.9K Views
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Joyner Lucas, Tully, Sony Music Entertainment
Joyner Lucas speaks about why he built his growing app, Tully.

Joyner Lucas and his manager Dhruv Joshi spoke with HipHopDX about their app Tully, how it came to be, and their recent key investment from Sony Music Entertainment.

Image Via HNHH

“Artists need to have control over their work,” Lucas says. “We sweat and bleed for this stuff, and it means everything to us. I built Tully to make it possible for me to have that control, know where all my stuff is and never have to rely on anyone to tell what’s mine and who owns what or how.”

Lucas and Joshi created the app in 2015. 

“As a manager, I have to juggle a lot of relationships for every song that Joyner creates,” Joshi notes. “You have to get clearances and split sheets from lawyers, producers, collaborators, everyone. You have to make sure that you have the rights for beats and samples, and you have to do that all while making sure that Joyner has what he needs to make it happen.”

He adds, “I had never found a way of doing this that didn’t end up costing a lot of time, a lot of money, and not be easy to track. It could get really hard to get a song to the finish line so, when we designed Tully to give me the controls I need to get it done and keep Joyner in the loop. It’s a game-changer for the industry.”

Later this year, Tully will release its Artist Management Platform, which will expand on the premise of the app and help manage artists' workflow. You can learn more about the app on Tully's website.

[Via]


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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