Lakers Vs. Clippers Matchup Highlights Steep NBA Ratings Decline: Report

BYAlexander Cole2.8K Views
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LeBron James
People aren't watching the NBA like they used to.

While the NFL is the most popular sports league in America, its players don't control the culture as basketball players do. The NBA is one of the most popular sports leagues in the entire world and continues to grow internationally. Despite this, it appears as though this season has seen a huge ratings decline. Not as many people are watching the games anymore which comes as a bit of a shock because there are so many amazing players. Meanwhile, this season has more contending teams than ever before.

The ratings issues were on full display on Christmas Day, according to Bobby Burack of The Big Lead. As he explains in the Tweet below, LeBron's primetime game between his Los Angeles Lakers and the Los Angeles Clippers, saw a 14 percent ratings decline from last year. Of course, LeBron and the Lakers took on the Warriors last year during the same time slot.

Over ten million people watched last year's match while only 8.8 million took in this year's. As a whole, Christmas Day saw a 10 percent decline from last year which is further proof that not as many people are watching. The NBA has yet to be able to explain this trend although perhaps the rise of streaming and decline in TV could be a factor. 

Either way, this is a trend the NBA will certainly want to change, sooner than later.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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