Lakers Vs. Clippers Matchup Highlights Steep NBA Ratings Decline: Report

BYAlexander Cole2.8K Views
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LeBron James
People aren't watching the NBA like they used to.

While the NFL is the most popular sports league in America, its players don't control the culture as basketball players do. The NBA is one of the most popular sports leagues in the entire world and continues to grow internationally. Despite this, it appears as though this season has seen a huge ratings decline. Not as many people are watching the games anymore which comes as a bit of a shock because there are so many amazing players. Meanwhile, this season has more contending teams than ever before.

The ratings issues were on full display on Christmas Day, according to Bobby Burack of The Big Lead. As he explains in the Tweet below, LeBron's primetime game between his Los Angeles Lakers and the Los Angeles Clippers, saw a 14 percent ratings decline from last year. Of course, LeBron and the Lakers took on the Warriors last year during the same time slot.

Over ten million people watched last year's match while only 8.8 million took in this year's. As a whole, Christmas Day saw a 10 percent decline from last year which is further proof that not as many people are watching. The NBA has yet to be able to explain this trend although perhaps the rise of streaming and decline in TV could be a factor. 

Either way, this is a trend the NBA will certainly want to change, sooner than later.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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