Nike Goes Futuristic And Invests In Hand Free Sneaker Technology

BYAlexander Cole3.0K Views
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Nike wants more accessible sneakers for everyone.

Nike has always been one of those sportswear companies that has looked towards the future as opposed to the present. Sneakers continue to be their bread and butter and as we head into 2020, Nike wants to make sure they continue bringing new models to the forefront. Recently, Nike has put an emphasis on wanting to bring accessible shoes to the masses as this would help those who have disabilities. According to HypeBeast, one of the ways Nike is doing this is by investing in HandsFree Labs who is a company looking at hands-free technology for lacing sneakers.

HandsFree's most popular activation is F.A.S.T also known as Foot Activated Shoe Technology. This lets you step in and out of your shoes without your hands while maintaining a comfortable fit.

Nike Goes Futuristic And Invests In Hand Free Sneaker Technology
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“Our Nike FlyEase platform is aimed at providing greater access to sport for all athletes, and we believe HandsFree Labs’ ‘easy on-and-off’ technology has the potential to broaden and enhance this effort by removing barriers to play and making sport easier for more people," Nike's president of innovation Tom Clarke told Footwear News.

As this technology progresses, it will be interesting to see what kind of shoes Nike is able to create. We'll certainly be keeping our eyes peeled for any big updates.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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