Nike Goes Futuristic And Invests In Hand Free Sneaker Technology

BYAlexander Cole3.1K Views
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Nike wants more accessible sneakers for everyone.

Nike has always been one of those sportswear companies that has looked towards the future as opposed to the present. Sneakers continue to be their bread and butter and as we head into 2020, Nike wants to make sure they continue bringing new models to the forefront. Recently, Nike has put an emphasis on wanting to bring accessible shoes to the masses as this would help those who have disabilities. According to HypeBeast, one of the ways Nike is doing this is by investing in HandsFree Labs who is a company looking at hands-free technology for lacing sneakers.

HandsFree's most popular activation is F.A.S.T also known as Foot Activated Shoe Technology. This lets you step in and out of your shoes without your hands while maintaining a comfortable fit.

Nike Goes Futuristic And Invests In Hand Free Sneaker Technology
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“Our Nike FlyEase platform is aimed at providing greater access to sport for all athletes, and we believe HandsFree Labs’ ‘easy on-and-off’ technology has the potential to broaden and enhance this effort by removing barriers to play and making sport easier for more people," Nike's president of innovation Tom Clarke told Footwear News.

As this technology progresses, it will be interesting to see what kind of shoes Nike is able to create. We'll certainly be keeping our eyes peeled for any big updates.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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