Kawhi Leonard's Infamous "What It Do Baby" Line Could Be Trademarked Soon

BYAlexander Cole3.6K Views
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Kawhi Leonard
Kawhi has been profiting off of his memes.

Kawhi Leonard has completely shifted his image over the last year and it's been quite the wild ride. While playing for the San Antonio Spurs, Leonard was a bit of an enigma and never really showed much personality as he avoided the limelight. Once he was traded to the Toronto Raptors, Leonard began to come out of his shell and while he remained deadpan and monotone, his one-liners and zany moments became the stuff of legend. 

Leonard has been able to use some of his own memes to promote his clothing line with New Balance. For instance, "Fun Guy" and "Board Man Gets Paid" are staples of his partnership with the sportswear company. In a new tweet from trademark lawyer Josh Gerben, it seems as though "What It Do Baby" is the next phrase to get the shirt treatment.

Perhaps the most bizarre part of this whole trademarking process is the fact that Kawhi has sent a request for "City Views Over Interviews." Fans seem to be a little bit confused about that one as we've never actually heard him say it before. Perhaps it's a mantra he has been keeping to himself for a while although we really don't know. 

If you're a fan of Leonard's New Balance clothes, don't be surprised if you see these lines on some shirts very soon.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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