Fox Applies To Trademark "Okay, Boomer" For Upcoming Reality Show: Report

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The Fox Network logo is displayed during the 2005 Television Critics Winter Press Tour at the Hilton Universal Hotel on January 17, 2005 in Universal City, California.
Fox is readying a reality show based on the phrase.

"Ok, boomer" is probably one of the best insults to come out of 2019. While it's not entirely directed at the baby boomer generation per se, it does reflect those who carry similar narrow-minded views on current affairs. It stemmed from a post that circulated online and now, it seems like it will be turned into some sort of television show.

According to CNN, Fox Media has filed to trademark the term "Ok, boomer" for an upcoming television show, or at least that's what it appears like. The company filed a trademark application for "OK BOOMER" with the intention of releasing a reality, comedy, and/or game show. The trademark application was found by Josh Gerben who is a trademark attorney. He took to Twitter to share a breakdown of the application. "It would seem unlikely that a company of this size would file such an application unless a show was being considered," Gerben said. 

Fox has joined a few other companies who are attempting to trademark the phrase. A New York man filed an application for his clothing brand while another Pittsburgh-based brand also tried to trademark the phrase for stickers. In the world of film and television, producer Williams Grundherst filed a trademark for a TV show that would include stage performances regarding "generational differences. 

"In all likelihood, the USPTO will deny all of these applications because OK BOOMER has become a 'widely used message,'" Gerben said. "A trademark registration will not issue in a phrase that is commonly used to convey a social or political message. This is because such a 'viral' phrase is incapable of identifying the source of a product or service -- which is what trademarks must do to be capable of registration."

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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