Toni Braxton Inks Deal With Island Records, Releases "Do It" Single

BY Erika Marie 4.3K Views
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Toni Braxton celebrates finding a new label home by releasing her first single with Island Records: "Do It."

One of the most distinctive voices in R&B is back. We've seen more of Toni Braxton on reality television that we have heard new music from the accomplished vocal powerhouse. She returned over the weekend with a new single, "Do It" along with news that she's signed a contract with Island Records. On "Do It," Toni delivers a song that will surely become a break-up anthem for those who are finding it difficult to walk away from an unhealthy relationship. Lyrically, Toni is like the encouraging voice who tells listeners, "He ain't gonna change / If you take him back, it's gon' be the same / Just do what you need to do, do what you need to do."

We have all been through situations like this when there is really nothing more to say,” Toni Braxton said of her new single. “You know he’s not right and you just need to do what you need to do. There is also an element of hope in the song that after you do what you need to do, things will get better.” Check it out and let us know what you think.

Quotable Lyrics

And even God don't understand why
You forgave him so many times
He got you back and forth
And 'round and 'round and up and down again
No, you'll never win
You gotta stop pretending

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.