For readers who have been craving some new Coolio music in their life, today is your lucky day. Along with a new music video, the "Gangsta's Paradise" emcee is promising fans that new music is on its way. There's only one catch: they'll have to be a member of PornHub (the largest porn sight on the internet) to hear it all--at least until the material inevitably leaks to the rest of the web.
According to an interview with TMZ, 50-year-old Coolio has partnered up with PornHub to debut all of the new music from his upcoming studio album (his first since 2009). In return for the debuts, the website generously offered some of their more recognizable "talent" to appear in the rapper's "Take It To The Hub" music video that was shot earlier in Sherman Oaks, CA.
The untitled studio project will be Coolio's seventh LP since he debuted with It Takes A Thief in 1994. His last album to chart was My Soul in 1997. Can this be Coolio's comeback release?
Check out a behind-the-scenes look at the video below.
[UPDATE: Coolio Denies Any Partnership With PornHub]
Although PornHub seems to think there is a partnership between the porn site and veteran rapper Coolio, Coolio has since stepped forward and denied it.
While it's true Coolio recorded a song for PornHub, "Take It To The Hub", that was the extent of his relationship with the company.
The rapper said during a Rolling Stone interview, "They made that shit up completely. I didn't talk to them about shit and they didn't ask me any questions.That shit was a fuckin' promo song for the website. That's it. I met some executive from Pornhub while he was out [in Las Vegas] for the AVNs. We hung out. He was cool. He asked me to do a song for Pornhub and that was it. It's not even my song that I'm putting out."
When pressed if he would consider releasing music through PornHub he responded, "If they pay me enough money, fuck yeah, I'll do an album exclusively for Pornhub. At this point in my career, bro, I don't have nothing to prove to nobody. I've proved everything. I just have to prove some shit to my banker. I have to prove to that motherfucker I can put more zeroes in my account. They constantly come at me on some foul shit. I talked to [TMZ founder] Harvey [Levin] personally, who said, "Yeah, I really like you, Coolio." Well, you don't fuckin' act like it."