NYC Celeb Jewelery Store Avianne & Co. Employees Tied Up & Robbed At Gunpoint

BYAron A.5.4K Views
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Gold chains are seen for sale in Avianne & Co. in the "Diamond District" March 6, 2007 in New York City. The price of gold hit a new record, climbing as high as 991.68 dollars per ounce following a weak dollar and nearing the symbolic $1,000 level.
Hot jewelry spot for rappers and celebrities has been targeted in a robbery.

If you've ever seen an icy piece on your favorite rapper's neck, there's a good chance that Avianne & Co. was responsible for it. Unfortunately, after gaining such a solid reputation in the rap game, it became a perfect lick for someone. According to NY Post and other sources, it has been confirmed that the NYC jewelry store was held up at gunpoint in the middle of the day on Sunday afternoon. 

Police said that three men pretended to be customers went to the Midtown Manhattan location where they pulled out guns and began to rob the spot. The perpetrators tied up the employees with zip ties before cleaning the safe out and pocketing much of the jewelry that was in display cases. The owner of the spot told police that he believes that stole roughly $4M worth of diamonds and gold. 

Although the three men made a clean getaway after robbing the spot, they apparently didn't care much for surveillance cameras and footage that clearly captured their faces. A video of the robbery surfaced online earlier today with the men taking off on foot. Police are working to apprehend the suspects.

Avianne & Co. has worked with everyone from Blueface and Lil Pump to the Migos, Lil Uzi Vert, Young Thug, Kodak Black, Big Sean and many other high profile artists in hip-hop. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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