Spotify Premium Triples Free Trial Period For New Users

BYCole Blake2.0K Views
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Spotify
More free Spotify is on the way.

Last week, according to Variety, Spotify decided to triple the length of its free trial period, from one month all the way to three. Users will now have more time than ever to use the premium service before having to cancel or start paying up.

The official announcement for the new strategy reads, “Beginning August 22,* eligible users will receive the first three months on us for free when they sign up for Spotify Premium.** You’ll unlock a world of on-demand access to millions of hours of audio content—no matter when you sign up, winter, spring, summer, or fall.”

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As for their reasoning, Spotify has said they want to give users enough time for them to truly fall in love with their program, or as they put it, with “Premium’s seamless listening experience and on-demand access.” Whether this new change will drive up their subscription number, we’ll have to wait and see.

The change is another in a series of adjustments the company has made this summer. To kick off July, Spotify announced they would no longer be supporting their feature that allowed independent artists to upload their own music onto the streaming service. This decision was met with backlash from fans and artists alike.


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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