Nike Joyride Technology Comes To The Women's Exclusive NSW Optik

BYAlexander Cole3.2K Views
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Image via Nike
Nike Joyride NSW Optik
Nike's new midsole cushion is shaping up to be a big hit.

Nike has always been at the forefront of sneaker designs and technology so it's no surprise that they are constantly working on new things in order to bring more options to the public. Today, Nike unveiled its latest technology which is being called "Joyride." Essentially, the midsole is filled with TPE Beads that form to your foot which makes your shoe fit as it becomes more personalized towards the shape of your foot. The first shoe that was revealed to contain this technology was the Nike Joyride Run Flyknit and later, the lifestyle Nike Joyride NSW Setter.

Yet another Joyride lifestyle shoe has been revealed except this time around, it will be for women only. The shoe is called the Nike Joyride NSW Optik and has a fairly interesting aesthetic. The upper has various black panels and no laces, which makes for an interesting, yet sleek look. There is a gradient blue and pink tag on the upper which matches the beads inside of the midsole. The midsole is icy blue and translucent which makes for a cool look.

If you're looking to cop these, they will drop on Thursday, August 15th, according to Sole Collector.

Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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