Nike Joyride Technology Comes To The Women's Exclusive NSW Optik

BYAlexander Cole3.2K Views
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Image via Nike
Nike Joyride NSW Optik
Nike's new midsole cushion is shaping up to be a big hit.

Nike has always been at the forefront of sneaker designs and technology so it's no surprise that they are constantly working on new things in order to bring more options to the public. Today, Nike unveiled its latest technology which is being called "Joyride." Essentially, the midsole is filled with TPE Beads that form to your foot which makes your shoe fit as it becomes more personalized towards the shape of your foot. The first shoe that was revealed to contain this technology was the Nike Joyride Run Flyknit and later, the lifestyle Nike Joyride NSW Setter.

Yet another Joyride lifestyle shoe has been revealed except this time around, it will be for women only. The shoe is called the Nike Joyride NSW Optik and has a fairly interesting aesthetic. The upper has various black panels and no laces, which makes for an interesting, yet sleek look. There is a gradient blue and pink tag on the upper which matches the beads inside of the midsole. The midsole is icy blue and translucent which makes for a cool look.

If you're looking to cop these, they will drop on Thursday, August 15th, according to Sole Collector.

Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike
Nike Joyride Technology Comes To The Women's Exclusive NSW Optik
Image via Nike

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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