In the ever-evolving world of pop music, Latin music has found a cozy space in the North American market where it's thriving and growing. Although the sound itself is being adopted by many pop acts these days, there are many Latin artists who are getting their shine right now.
J Balvin has been among one of the most popular Latin artists in the past few years and he's had a hell of a run in 2019. Clearly, he's keeping the momentum going in 2020. Continuing the "Colores" series, he comes through with the second installment following "Blanco" that initially dropped back in November. "Morado," which means "Purple," is a vibrant anthem that will undoubtedly keep you anticipating for his upcoming solo album.
Check the new song below.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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