Air Jordan 4 "What The" Coming Later This Month: Beauty Shots Revealed

BYAlexander Cole14.1K Views
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Image via Shoe Palace
Air Jordan 4
This could very well be sneaker of the year.

To celebrate the 30th anniversary of the Air Jordan 4, Jumpman has been going all out with the colorways this year and as we approach the end of 2019, they are about to unleash their most ambitious creation yet. If you're not familiar, the four OG colorways of the Air Jordan 4 are "Military Blue," "Fire Red," "White Cement," and "Bred." With the "What The" Air Jordan 4, Jordan Brand is merging all four of those colorways together to create a mismatched pair of shoes.

As you can see from the Instagram post below, the shoe is mostly covered in white leather whole patches of blue, red, black, and grey cement are placed throughout in seemingly random order. It's a pretty phenomenal look that pays homage to some of the best Jordan 4 colorways of all-time. Thanks to @zsneakerheadz, we have some beauty shots courtesy of Shoe Palace and they make the shoe look even better. 

For those looking to cop these, they will most likely be limited although you'll at least have a puncher's chance at securing them on Saturday, November 23rd for $200 USD. What's cool is these will also be coming in full family sizes so there will be something for the whole family.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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