Kanye West's Yeezy brand is as successful, if not more successful, as his own music career, at least in terms of popularity. With an estimated value of over $1B, Kanye West went from fashion icon who set trends to really being able to bring his own vision to life with the Yeezy brand. It was a long time coming, though. Kanye initially had a deal with Nike, marking the company's first non-athlete collab with the Air Yeezy.
After switching over to adidas to embark on the Yeezy venture, Kanye West couldn't help put sh*t on Nike on a few occasions. He's done it on wax, notably on "Facts," where he raps, "If Nike ain't have Drizzy, man, they would have nothin'!" He also took a few other shots at the company but you get the gist. Kanye isn't a fan of Nike because of how they treated him in the past.
What's strange is that despite the years of dissing Nike, Kanye was spotted in their sneakers recently. As pointed out by High Snobiety, the rapper was with his nephew Mason Disick on a shoe shopping trip. Kanye was seen sporting a Yeezy sneaker on one foot and a Nike ISPA Air Max 720 on the other. Mind you, it's unclear if he actually bought the kicks but it seems like they did catch his eye.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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