The Weeknd is clearly in full-on album rollout mode right now. Although he did release My Dear Melancholy, in 2018, it has officially been three years since he dropped his last studio album, Starboy. After releasing "Heartless" and "Blinding Lights" last week, the rapper returned today with the brand new visual for the former.
With Metro Boomin', the song's producer, by his side, The Weeknd hallucinates off of licking a toad throughout a Las Vegas casino in the brand new visual for "Heartless." Weeknd and Metro Boomin' recently were spotted in Las Vegas shooting the music video and it all makes sense now. The "Heartless" video takes inspiration from Hunter S. Thompson's Fear & Loathing In Las Vegas as The Weeknd and Metro Boomin' wild out with a hand full of cash in and outside of the casino.
The new visual does showcase a more theatrical side to The Weeknd which seems to be something he's dabbling in a little bit more heavily. The singer
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Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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