Popeyes Launch "Bring Your Own Bun" Campaign Amid Chicken Sandwich Shortage

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A Popeyes restaurant is seen on February 21, 2017 in Miami, Florida. Burger King and Tim Horton's owner Restaurant Brands International has announced plans on buying Popeyes Louisiana Kitchen in a deal valued at $1.8 billion.
Popeyes took a W against Chick-Fil-A but the Internet is undefeated, once again.

When it comes to chicken sandwiches, Popeyes became the reigning champ this past summer. Over the past few weeks, the company's been dealing with a shortage of chicken sandwiches after Black Twitter made it go viral -- providing a reported $23.25M worth of free advertisement off of social media mentions alone. However, they haven't been able to keep up with the demand and it's essentially been sold out for weeks. 

People have been furious over the chicken sandwich selling out, by the way. One man in Tennessee filed a lawsuit against Popeyes while another group of people allegedly pulled out a gun on employees after finding out it was sold out. 

Popeyes has launched their new BYOB campaign -- Bring Your Own Bun. And no, they're not joking. The BYOB option is their three chicken tenders combo but you have to bring your own bun, mayo, and pickles. Oh, and you have to assemble it yourself. 

"While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings," a rep for Popeyes told CNN.

Popeyes aims to satisfy its customer demand with BYOB option but the Internet made sure to hand them an L for the effort. However, they are working to bring back the championed Popeyes chicken sandwich soon. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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