Future Still Rocks Gucci Despite Boycott: "I Bought Gucci Before It Was Canceled"

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Future attends the 2018 Victoria's Secret Fashion Show at Pier 94 on November 08, 2018 in New York City.
Future shares his thoughts on the recent controversy.

Not everyone is boycotting Gucci after the brand released a blackface turtleneck mask. Future, who famously bragged about how he "f*cked your b*tch in some Gucci flip flops," revealed that he isn't following the footsteps of 50 Cent, T.I., and Soulja Boy in boycotting the brand. The rapper explained to Streetz 94.5 that he has spent too much hard-earned money on their clothing to stop wearing it altogether.

"Man, I bought Gucci before it got canceled so I'm still gon' wear it because that's my money," he said. "If you wanna give my money back then we can talk, because I'm a businessman. So, you can buy my clothes back if you want me to not wear it, but you can't tell me --because I don't feel like they did it out of ill intentions, but it ain't for me to judge, you know what I'm saying?"

He added, "Y'all haven't had no conversation with the designer. Y'all don't know nothing about the background of the designer." 

Gucci's creative director addressed the controversy in an internal memo following the backlash. Alessandro Michele explained that the turtleneck mask's design was meant to pay homage to Australian fashion designer Leigh Bowery.

While Future says he won't be boycotting Gucci, his Super Slimey partner-in-crime, Young Thug, was recently seen sporting the controversial piece. Suffice to say, it's going to take much more than a controversial mask for either one of them to rid their closet of their Gucci clothes. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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