Virgil Abloh & Nike Show Off "Athlete In Progress" Collection With New Ad

BYAlexander Cole2.8K Views
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Image via Nike
Caster Semenya
Caster Semenya is the face of the campaign.

Ever since Nike teamed up with Off-White's Virgil Abloh, the two brands have created some incredible sneakers and apparel. As Abloh has ventured into the world of sportswear fashion, he has focused his efforts on women's apparel which is reflected in the Nike "Athlete In Progress" collection. Today, Nike released the promotional trailer for the collection which features women's Olympic running champion Caster Semenya.

This collection was first revealed back in September for a fashion show in Paris and will finally be released to the world on Thursday, June 27th. Included in the collection will be the Off-White x Nike Zoom Terra Kiger 5 which Semenya can be seen wearing in the video.

"I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection," Abloh said in a Nike release.

The collection will put a large focus on track and field apparel which will certainly be good news for all of the runners out there who are looking for some fresh gear.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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