Kanye West Partners With Adidas For Yeezy Pop-Up Lemonade Stands

BY Erika Marie 9.1K Views
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Kanye West, Kim Kardashian West
The proceeds will be donated to charity.

If you're out and about and just happen to be jonesing for some fresh lemonade and a pair of Yeezys, then Kanye and Kim Kardashian West have you covered. Today, Kim announced on Twitter that Ye and Adidas have linked up to create Yeezy lemonade stands, a charitable venture. "Kanye and Adidas partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 'Geode,'" Kim wrote.

"In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect w communities throughout the country," she continued. "Stand Locations: Indianapolis, IN; Missouri, TX; Waterloo, IA; Minneapolis, MN; Alton, IL; West Chester, OH; Belle Fourche, SD; Cedar Rapids, IA."

The Yeezy kick will set you back $300, and all proceeds made through the pop-up stands will be donated to NAMI, the National Alliance on Mental Illness. The lemonade stands are up and running, and it's even being reported that the famous couple will have a stand of their own in their neighborhood. Hopefully, security is somewhere around to make sure those Yeezy's get paid for.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.