Kobe Bryant Directs James Harden & Donavan Mitchell In BODYARMOR Ad

BYAlexander Cole2.9K Views
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Image via BODYARMOR
James Harden
Kobe throws shots at Gatorade.

Kobe Bryant has already won an Academy Award for his work in the visual arts and now the NBA legend is looking to continue his work in the industry as he directed a recent commercial for sports drink company BODYARMOR. Bryant is an investor in the company which is also the official sports drink provider of the NCAA and the NCAA March Madness basketball tournament. The commercial, which made its debut today to mark the start of the tournament, features NBA stars Donovan Mitchell and James Harden.

The ad pokes fun at Gatorade as the narrator poses the question of whether or not Harden and Mitchell would use old technology to fill out their brackets. This prompts the narrator to explain that they wouldn't do such a thing, so why would they drink an outdated sports drink? Of course, they are talking about Gatorade.

In addition to the ad campaign, BODYARMOR is also doing a bracket challenge where fans can compete against BODYARMOR athletes like Harden and Mike Trout to see who can make the best tournament predictions.

Check out the Kobe-directed commercial above and be sure to watch March Madness this week to get an overwhelming fix of college basketball.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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