Future Appears As Alter Ego Hndrxx In Reebok Aztrek Commercial

BY Alexander Cole 6.6K Views
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Reebok continues its partnership with Future.

When you think of all of the sneaker brands Future would collaborate with, Reebok isn't exactly the first one to come to mind. When it comes to rappers linking up with footwear brands, Nike and Adidas seem to have the market on lock. However, thanks to Reebok's willingness to collab with high fashion stables like Vetements, it only seems natural that Future Vandross would want a piece of the Reebok action. In their latest bid to promote the Reebok Aztrek running shoe, the brand has enlisted Future once again for a commercial, where Future explains the difference between himself and his alter ego Hndrxx.

When explaining the difference between Hndrxx and Future, the rapper says Hndrxx is "just like a vibe, you don’t know what you’re going to get," while Future “is more tough, he’s got that wall up. More direct, what’s more expected.”

Throughout the commercial, you see Future and Hndrxx dressed two completely different ways, although both are rocking a fresh pair of Aztrek's. 

If you're looking to cop a pair of Aztrek's you can head over to Reebok's website and cop them for $130 USD.

What do you think of Future's collaborations with Reebok so far? Will you be copping anything?


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!