In no more than 25 characters and 4 words total, J. Cole brought his fanbase to a standstill last evening. Right then and there, Cole jumped on Twitter, announcing a "Middle Child" music video was due on Monday. The Dreamville rapper was just hours removed from seeing his last-minute verse on "How Did I Get Here," the second track from Offset highly-apologetic debut.
If his KOD album rollout is any indication, the "Middle Child" music video is most likely going to be a high gloss production. The song itself has already surpassed 100 million streams on Spotify alone, numbers that were tabulated in less than a month's time. God knows where the "wholesale" figures would rank if they were accessible with one right-click. Consider this, the YouTube upload of "Middle Child" sits well above the 42 million mark.
J. Cole's budding interest in the realm of videography saw him complete, and publish a music video with Dreamville's Ari Lennox - for a song they debuted over the NBA All-Star break. By all accounts, Cole will not be rekindling his sensual side for the prospective "Middle Child" video shoot.
His ordinance as Dreamville's creative overseer has helped him to a mutually-beneficial relationship with all his artists, especially Ari Lennox, who quite evidently offers something a little different to group's overall dynamic. Look out for "Middle Child" on Monday - it promises to be a spectacle.