Nas relaunched Mass Appeal a few years back and he's made some major plays with the company as a whole since. Not only are they producing some incredible online content but the label is filled with some of the best talents in hip-hop. With the launch of Mass Appeal India, the label's first signee Divine isn't compromising his sound to gain global attention. On his new project, Kohinoor, he links up fellow Mass Appeal signee, Dave East for the song, "Remand." They may not speak the same language but the streets connect worldwide. Divine's gritty delivery reflects the impoverished conditions in India while Dave East comes through with a mafioso-infused verse and flexing his lyrical prowess.
Dave East is currently gearing up for the release of his project Survival which is due out next month.
Quotable Lyrics
Money got us arrogant
Down on one knee,
I met the streets and then I married it
The evidence, we bury it
Saved a bunch of my n***as, they looked at me like Harriot
Broke is so embarrassing, I cleared it up like Claritin
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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