Italian Airline Alitalia "Deeply Apologizes" For Blackface Obama Promo Video

BYAron A.2.0K Views
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American film star Al Jolson (1886 - 1950) wearing his famous 'black-and-white minstrel' make-up.
The Italian airline took down the ads featuring an actor depicting Obama in blackface.

It's 2019 and people still think using Blackface for anything is a good idea. In fact, it is not and it's getting to a point where it feels like companies are using outrage for attention. An Italian airline is the latest company to face backlash for using blackface which they have apologized for but only after complaints were made.

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Alitalia issued a statement on Twitter for the video that showed a white actor depicting themselves as Obama in Blackface. The video itself has been removed from social media but it was also shown on flight's for Alitalia's Rome to Washington flight. 

"Alitalia deeply apologizes for the offense caused by the promotional video on our Washington route," the tweet reads. "It has since been removed. For our Company, respect for everyone is mandatory, it was never our intention to hurt anyone and we will learn from what has happened."

The blackface controversy has apparently been rampant among a few Italian companies this year. Earlier this year, T.I. and other members of the hip-hop community called for a boycott against Gucci after the Italian designer brand debuted a blackface mask. Since then, Gucci has taken steps towards trying to repair its image form the damage. They announced a Changemakers Fund to help promote diversity within their brand because apparently, they need it a whole lot.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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