Puma has today unveiled a special edition colorway of the Puma Clyde Court basketball sneaker, inspired by Meek Mill’s advocacy to reform the criminal justice system and Olympian Tommie Smith’s activism for universal equality.
Puma, the exclusive brand partner of the REFORM Alliance, is supporting the cause by donating 100% of net proceeds from the sale of the Clyde Court #REFORM to the foundation.
(Image Via Puma)
The kicks will be available for pre-sale via Puma.com today, January 24, followed by a full release on February 1. Additionally, Puma athletes such as DeMarcus Cousins and DeAndre Ayton will support the movement by wearing the Clyde Court #REFORM sneakers starting tonight.
According to Puma, every color and detail applied to the Clyde Court #REFORM sneaker has a relevant meaning, including:
- The black represents the U.S. prison system where many people face unjust sentences that do not fit the crimes for which they have been convicted.
- The red represents the blood and sacrifice of those who have courageously given so much fighting oppression and injustices over the last 60-plus years.
- The gold represents the victories that we will achieve together when organizations and individuals come together to work for much needed reform.
- The quote on the heel counter is a direct quote of long-standing PUMA Ambassador Tommie Smith – “We had to be seen because we could not be heard.” This represents the obligation we feel to take a stand and visibly work toward reforming the criminal justice system and other institutions that have contributed to an environment of inequality
- The #REFORM logo on the outsole and the tongue shows, with strength and power, the message that we want to clearly convey - that it is time for reform, and that we will continue to work toward our objective of universal equality.
(Image Via Puma)
(Image Via Puma)