Aimé Leon Dore Unveils New Balance 997 Collection: Details

BYAlexander Cole2.5K Views
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Image via Aimé Leon Dore
New Balance 997
The New York-based streetwear brand is releasing this collection on Friday.

If you haven't heard of New York-based streetwear brand Aimé Leon Dore, you're going to start hearing about it a lot more, very soon. The brand has been picking up steam with more and more celebrities sporting their clothes. The brand was founded in 2014 and continues to grow, hoping to become an unstoppable force in the world of streetwear. 

One of the indicators of a successful streetwear brand is collaborations. If you can collab with big brands, it usually means you're doing something right. Well, Aimé Leon Dore is doing just that as they've teamed up with New Balance for "The Intelligent Choice" collection. This capsule contains hoodies, crewnecks, sweaters, jackets, shorts, and two pairs of New Balance 997's.

Aimé Leon Dore Unveils New Balance 997 Collection: Details
Image via Aimé Leon Dore

Each shoe has the same base colors, however, each pair has unique accents, as you can tell from the image below. One shoe is pink, obsidian, and yellow, while the other uses a lighter blue, as well as pink and purple.

Aimé Leon Dore Unveils New Balance 997 Collection: Details
Image via Aimé Leon Dore

If you're looking to cop the collection, it will be released through aimeleondore.com on April 12th, according to Sole Collector. So far, the prices for each piece has not been determined.

Aimé Leon Dore Unveils New Balance 997 Collection: Details
Image via Aimé Leon Dore

Image via Aimé Leon Dore

Image via Aimé Leon Dore

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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