Kim Kardashian West Shuts Down Kanye West "Gentle Monster" Reports

BY Erika Marie 5.7K Views
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Kim Kardashian and kanye west at cher opening night
According to Kim Kardashian, Kanye West had nothing to with the project.

Kim Kardashian West doesn't play when it comes to her family, and today she took to social media to correct previous reports about her hubby, Kanye West

Recent reports stated that Yeezy, along with Malik Yusef, co-produced a track for South Korean eyewear company Gentle Monster's "13 MUSIC" campaign. The captivating audio-visual project also featured creatives such as Pharrell Williams, Vic Mensa, and actor Michael K. Williams. While this futuristic endeavor does seem like something Ye would be knee-deep in, Kimmy K shut that down on Twitter with 160 characters or less.

Commenting in a retweet, Kim wrote, "This is not true. Kanye is not involved and did not produce this song."

Kanye has yet to offer up any comments of his own and Kim didn't give any explanations as to why her husband's name was involved in the initial reports. The YouTube video of the eyewear has mysteriously disappeared, as well. The power of the Kardashian-West empire is nothing to play with.

Even without Kanye, Gentle Monster plans on producing more campaigns such as these with an array of famous faces and fashion icons. You can check out Gentle Monster's "13" collection here.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.