J. Cole May Have Signed A Deal With Puma

BYAron A.Updated on September 26, 20228.1K Views

Rapper J. Cole performs during halftime of the 68th NBA All-Star Game on February 17, 2019 in Charlotte, North Carolina.

J. Cole appears to have joined team Puma.

J. Cole could be the next big artist to land an endorsement deal with one of the biggest sportswear brands. Earlier today, Puma endorser Usain Bolt shared a photo of himself on social media which he captioned, "Puma Family." On stage with him was Cara Delevigne, Adriana Lima and Fayetteville's own J. Cole. While he didn't announce any deals himself, many have speculated that he's the latest star to sign a major endorsement deal with a sports brand.

https://www.instagram.com/p/BwAbAqSD4nv

The photo posted by Usain Bolt was already telling but the Puma's Senior Marketing Manager Clyde Edwards, a.k.a Sneakerbox Clyde, took to Twitter to tease Cole's deal with Puma. "ROC is in the building," he tweeted. Cole is signed to Jay-Z's Roc Nation and Jay-Z also has his own connection to the brand. Hov was named the creative consultant of Puma Basketball last year.

Although J. Cole never worked with Puma in terms of clothing or shoes, the company did sponsor his 2015 "Dollar and A Dream" tour. Additionally, he was seen sporting an unreleased model from Puma at the 2019 NBA All-Star Game in Charlotte where he performed during the half-time show. Puma also served as a sponsor for the rapper's inaugural Dreamville Festival in Raleigh, NC this past weekend.

Keep your eyes peeled for more information on J. Cole's potential new collaboration with Puma.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.

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