Nike Announces "Give Fresh Air" Campaign In Honor Of Air Max Day

BYAlexander Cole3.0K Views
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Nike Air Max Day
Nike won't be releasing anything on Air Max Day.

Now that we are finally in the month of March, Nike is starting to drop all of the sneakers that they had teased leading up to Air Max Month and subsequently Nike Air Max Day on March 26th. While Air Max Day is usually used as an excuse to drop a whole slew of great Air Max models, the Beaverton brand has decided to do the opposite this year and not release anything. In fact, the brand will be launching the "Give Fresh Air" campaign which will see Nike give back to the community through influencers and retailers alike. 

"Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others," Nike said in a statement. "We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."

According to Sole Collector, there were some shoes scheduled to drop on the 26th, but now they will be released over the next few weeks and months in order to shed light on this new initiative.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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