Nike Announces "Give Fresh Air" Campaign In Honor Of Air Max Day

BYAlexander Cole2.9K Views
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Nike Air Max Day
Nike won't be releasing anything on Air Max Day.

Now that we are finally in the month of March, Nike is starting to drop all of the sneakers that they had teased leading up to Air Max Month and subsequently Nike Air Max Day on March 26th. While Air Max Day is usually used as an excuse to drop a whole slew of great Air Max models, the Beaverton brand has decided to do the opposite this year and not release anything. In fact, the brand will be launching the "Give Fresh Air" campaign which will see Nike give back to the community through influencers and retailers alike. 

"Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others," Nike said in a statement. "We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give."

According to Sole Collector, there were some shoes scheduled to drop on the 26th, but now they will be released over the next few weeks and months in order to shed light on this new initiative.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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