While 50 Cent's Street King Immortal album seems to be going the way of Dr. Dre's Detox, Fif has nonetheless gone ahead and announced a different project in the past month, Animal Ambition.
At the time of the announcement, Fif didn't say much on the project, only that it would be more than your average mixtape. He's reiterated this sentiment in a recent interview, while also providing some more insight into the album. It remains to be seen whether he'll be giving this away for free or whether it will be paid, however, he does say he's dropping it in January and that Street King Immortal will follow.
"I'm going to drop it in January, it's a full body of work," 50 Cent said. "I wouldn't call it a mixtape because it's a higher grade than the material that I put out on mixtapes. I recorded so many album quality songs that I'm going to put the Animal project out as my viral marketing plan and then it will come out after, Street King Immortal."
He went on to detail his marketing idea, as well as the whole concept of Animal Ambition.
As he explained, "I want to put Animal Ambition out in the first quarter. And then it’ll lead up to Street King Immortal. So it’ll be twelve weeks. That’s why I’m working so hard, when I leave here I go straight back to record again."
"With Animal Ambition, the project is about prosperity," Fif added, referring to the sound and theme. "I got an interesting way of writing it, ‘cause I wrote it from a distorted vision or viewpoint. When Biggie was doing ‘Damn, niggas wanna stick me for my paper, damn,’ that’s about when you get something, the effects of others responding to you doing better. The jealousies connected to it, there’s so many different ways to write it, that the album has those facets to it. The overall theme is ambition and prosperity."
Listen to Fif's first leak off the project below, and catch the full interview via HHDX.