B.o.B. Drops Off Visual To "Southmatic" Single, "The Elephant"

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Bobby Ray has come through with a trippy music video.

Early Friday morning, B.o.B. delivered his latest effort Southmatic. The rapper previously told fans that he was hanging up his hip hop hat with his album NAGA, but it looks as if he changed his mind and crafted a hip hop album that is helping to breathe new life into the culture. Continuing the buzz around his hot record, the Southern-raised artist has dropped the trippy visual to his single, "The Elephant," a track that samples LL Cool J's classic 1985 track "You'll Rock."

Because of B.o.B.'s controversial stances on political issues, the rapper has been often discounted artistically. Wherever you stand with B.o.B.'s personal opinions on conspiracy theories or flat earth ideas, the rapper has unleashed on Southmatic to engineer a well-crafted album, especially lyrically. We anticipate that B.o.B. has much more in store visually as he's also recently dropped music videos for his singles "Magic Number" and "Ol' Dirty Bastard." Check out "The Elephant" and let us know your thoughts.


About The Author
Erika Marie
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
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