The internet's a weird place already, and now people are using innocent babies as the subject of a new viral trend. According to NBC Chicago, it was Twitter user @unclehxlmes who started the trend but has since-deleted his video after being shocked by how viral it went.
Babies have not been the only suspects in the challenge, while some people have #cheesed their dogs, friends and partners. As for the safety and well-being of the children getting cheesed, Children's Rights executive director Sandy Santana told NBC Chicago that the move is by no means child abuse.
“This phenomenon is not child abuse and is generally not meant to harm the child, " he said. "But parents should, first and foremost, treat their children with care. Throwing cheese at helpless babies can, in some cases, shock them and lead to unnecessary discomfort. Is that really worth a few social media likes?”
Chrissy Teigen, who's always down for a good laugh, has opted out of the challenge. "I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me," she wrote.
In the meantime, check out more videos below.