This week Drake unveiled the music video for "Worst Behavior" off his album Nothing Was The Same. The track quickly became a fan favorite off the LP, and while usually Drizzy is all about supporting Toronto, for this visual he took things to Memphis.
Drake's father lives in Memphis and so the rapper spent many a childhood summer down South. For his new video shot by Director X and Drake himself, Drizzy recruited his Memphis relatives on his father's side. The video opens with Drake's dad as well as several of his uncles in pink suits, standing outside his grandmother's house, and also includes some of the landmarks of Memphis, like Royal Studios and Beale Street.
Drake spoke on shooting the visual in Memphis with VIBE while he was on tour, revealing he was initially reluctant to go back to Memphis.
"My family is like two different worlds and I feel like people only acknowledge one half of it," Drake said, referencing his Canadian upbringing. "But if anybody knows anything about the South and how it is, it’s tough to go around people who could use your help and you can’t help everybody. It’s like a guilt or a burden that comes over me, so I hadn’t gone to Memphis in a long time."
"I kind of refused to address my real thing that I have there, which is vast family," Drake continued. "It’s always going to be tough—it was tough during the video. You want to see everybody do well... Instead of running from it, I just embraced it and shot this incredible, beautiful video with my beautiful family and helped out as many people as I could while I was there. Now I can’t wait to go back."
Drake is hoping that the visual will shed some new light on his history, as he told VIBE, "It’s going to be eye-opening for people. I'm sure people will try and challenge me, but it’s gonna be something for people to see, like, ‘Man, this is crazy. I didn’t know shit was like that for that guy.’ Maybe it explains a little more."
In case you missed the video, watch it below.