Idris Elba Creates "Don't Stab Your Future" Campaign To Raise Awareness About Knife Violence

BY Erika Marie 6.1K Views
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He's using his voice and created a campaign to stand up against violent crimes.

There reportedly has been an increase of knifings in London as numerous people have been attacked in brutal stabbings, some even dying from their injuries. There have been few celebrities who have taken the cause of raising awareness about the assaults, one of whom is Idris Elba. For the actor, reports that child knife killers have risen 77 percent is unsettling, so he's taken to social media to speak out against violent crime on his home turf.

He shared a video on his Instagram page, airing out his frustration with the trend that seems to be catching on more than dissipating. "This is NOT NEW but it IS STILL A PROBLEM," Elba writes. "There will ALWAYS be Gangs, Rivals, Struggles In communities, we can’t control that BUT we can make noise about the STABBINGS!! We need to make noise to protect these kids. So many Mothers/Fathers have had to bury their CHILDREN and FAMILY due to stabbings. This is happening to black young kids/men doing it to ourselves."

"We wear the same skin but yet we act like we hate that skin, our identity," he continues. "It’s dumb. It’s getting worse. We OURSELVES need to step up for these kids. Waiting for the Police to do something isn’t a REAL solution, WE cannot WAIT for that. WE NEED TO MAKE NOISE IN PROTEST ABOUT THE DUMB STABBINGS, OUT OF RESPECT FOR THE DEAD AND TO PROTECT THE LIVING. If you are someone that cares about this, make a video and tell them to throw the knives away, not just ENTERTAINERS, EVERYBODY, Ring the alarm and make noise about this. Let’s own this and encourage these gangs to put down the Knifes. ENTERTAINERS IF YOU GIVE A F**K, MAKE A VIDEO TODAY PLEASE."

In the video clip, the actor also says, "You become a murderer, you go to prison, you ain’t got s**t. For what? For some beef that lives within your community. You need to see past that." Elba has created the "Don't stab your future" campaign where he's printed the phrase on shirts. The YBF reports that the proceeds of the sales of the shirts will go to Faron Alex Paul, a knifing victim who was stabbed 18 times who is now an advocate against gun and knife violence.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.