Get ready for new apparel from 50 Cent with #GetTheStrap written across it. Fif and Bellator MMA have announced a new partnership which includes an upcoming clothing line as well as his champagne brand Le Chemin Du Roi.
"I am excited to partner with the Bellator Viacom franchise,” 50 Cent said in a statement. "Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark."
The president of Bellator MMA, Scott Baker said that their new partnership and licensing deal is just the beginning of more joint ventures in the future.
“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time. The ‘Get The Strap’ apparel line is just the beginning of many joint ventures we will explore together,” Baker said.
Fif initially hinted that he sold #GetTheStrap earlier this year to Bellator MMA for $1M. HipHopDX later stated that Fif didn't sell the slogan to Bellator MMA which prompted a legal battle between them after 50 dubbed them "fake news." After DX sued Fif for defamation, he responded to the suit by claiming the website is threatening his freedom of speech and claimed it was “an affront to the fundamental protections to free speech by the First Amendment of the U.S. Constitution.”
Fif furthered his argument in his suit by saying that if DX continues with their suit, it would “open a floodgate of defamation suits by news organizations against the very subjects of their news reports for simply criticizing or refuting the reports as ‘fake news.'"