Pvrx is showing promising signs of being the next artist out of Toronto to breakout in the U.S. The rapper recently signed a deal with Def Jam who included his track, "Is U Down" on their Undisputed compilation. The single features Harlem's own Dave East, a fellow Def Jam signee. The two now link up for the official music video of their joint effort.
Pvrx released his new music video for "Is U Down" ft. Dave East earlier today. Pvrx is seen throughout the video with his girlfriend as they work their way from the trap to luxury items. Dave East comes into the fold in the first verse, sitting on a countertop while Pvrx love interest whips something up on the stove.
For those who've been looking out for Pvrx, he's currently working on his new project which is being executive produced by Noah "40" Shebib. Look out for that this summer.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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