Blac Chyna caused an uproar with her endorsement of a skin lightening cream. While many have called out the social media star for her perpetuation of colorism, which is propelled by this type of product, Chyna continues to promote her new business endeavor with pride. https://www.instagram.com/p/BqkiVpjgaVU
The promotion of her collaboration with Whitenicious goes as far as calling the venture "philanthropic," despite the concept of skin bleaching being deemed an international epidemic by many critics.
"@lashedcosmetics is pleased to announce our newest global partnership with @whitenicious . Dencia and I have combined over 10 years experience in the cosmetics industry and partnering With a reputable skin care line to cater to all skin types. @lashedcosmetics and @whitenicious were a perfect match to market our products in unison to reach a wider worldwide demographics. Both companies have a significant amount of international customers and the vision that they mutually share. Our philanthropic collaboration is to encourage and empower women. Thank you and stay tuned for all of our endeavors.🏆 "
She is so unbothered by the criticism she earned by this product, taking time to flaunt her mode of transportation to Nigeria. The cosmetics entrepreneur is set to launch the controversial cream in Lagos this weekend.