Rich The Kid is fresh off of the release of his latest project, The World Is Yours 2. The rapper's latest project marked his second project in a row to debut in the top 10 of the Billboard 200. Over the past few weeks, he's been delivering new visuals off of the project. Last week, he unleashed the visuals for the title track which showed the rapper's life from the trap to flying private jets along with candid footage from the rapper's life on tour. Now, he delivers a more colorful visual for his single, "Save That."
Rich The Kid terrorizes a grocery store in his latest visual. The rapper dropped off the music video for the D.A. Doman-produced single, "Save That." Rich The Kid works as a grocery store staff who has to clean up a mess made by kids in one of the aisles. Before you know it, the beat drops and the grocery store turns into a party. RTK posts up with some dancers in the aisles while security and other staff members smoke spliffs in the back.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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