It's been an incredibly strong year for Jordan Brand so far thanks to a plethora of OG releases, as well as some phenomenal new colorways. While Jordan Brand has dominated the first quarter of 2019, it looks as though they're looking for a complete year as even more models are being rumored. One of those rumors involves a brand new Air Jordan 4, dubbed "What The" which is a part of an ongoing series with Nike. Reports of the shoe first surfaced last week, although now it seems as though we have a potential release date.
Courtesy of a photoshop render from @zsneakerheadz, it looks as though this shoe will be a mix of the "white cement," "fire red," and "military blue" colorways which are all classic in the Air Jordan 4 library. The upper is primarily white and has blue and red highlights, while grey cement finds its way onto the midsole.
According to the post, it looks like these will be released on Black Friday which is slated for November 29th. This will surely be one of the more hyped up releases of the year.
About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it.
When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime.
Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams
His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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