Air Jordan 4 "What The" Rumored To Release On Black Friday

BYAlexander Cole1.8K Views
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Image via zSneakerHeadz
"What The" Air Jordan 4
This sneaker will blend three Air Jordan 4 models together.

It's been an incredibly strong year for Jordan Brand so far thanks to a plethora of OG releases, as well as some phenomenal new colorways. While Jordan Brand has dominated the first quarter of 2019, it looks as though they're looking for a complete year as even more models are being rumored. One of those rumors involves a brand new Air Jordan 4, dubbed "What The" which is a part of an ongoing series with Nike. Reports of the shoe first surfaced last week, although now it seems as though we have a potential release date.

Courtesy of a photoshop render from @zsneakerheadz, it looks as though this shoe will be a mix of the "white cement," "fire red," and "military blue" colorways which are all classic in the Air Jordan 4 library. The upper is primarily white and has blue and red highlights, while grey cement finds its way onto the midsole.

According to the post, it looks like these will be released on Black Friday which is slated for November 29th. This will surely be one of the more hyped up releases of the year. 


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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